• E-commerce Data Analyst (BCBG)

    Work Location US-CA-Los Angeles
    Category
    Marketing
    Division
    BCBG
  • Specific Responsibilities

      • Capture e-commerce KPIs (traffic, pages, conversion etc.) and analyze trends over time. Perform deep dive analysis into specific KPIs to understand the underlying key drivers. 
      • Look at ecommerce performance from multiple lenses including Marketing, Merchandising, and Operations, and formulate a hypothesis for current state.
      • Responsible for tracking, reporting and analysis of homepage, landing page and creative tests as well as the shopping funnel to optimize online marketing and site merchandising efforts
      • Collaborate on data and reporting requirements to guide development of data environment that enables analytics and reporting of digital customer journey, engagement and value 
      • Ability to identify and define business problems and issues, and develop strategic, analytical, and financial frameworks to conduct analysis.
      • Perform analysis and submit recommendations to improve experience, traffic and conversion
      • Determine with the e-commerce team, the KPIs for each area and create standardized dashboard reports for the team. Ensure consistency and reliability in data, metrics, analytics and interpretation of insights
      • Improve website functionality and conversions while understanding and maintaining brand positioning
      • Engage with the e-commerce team to optimize website, channel performance and customer segmentation
      • Has the ability to synthesize insights from different reports, by performing deep dives in customer behaviors
      • Manage report and performance by device, making recommendations for site optimization based on KPIs
      • Assist with budgeting for marketing programs on an ongoing basis
      • Research and provide competitive insight to the team in organized reports
      • Track trends within the business and the e-commerce market
      • Provide insight into business and industry trends and identify opportunity/risk areas
      • Develop an understanding and/or have knowledge of SEO best practices and its impact on traffic and other metrics
      • Work collaboratively with e-commerce and technical teams to problem solve and develop requirements

    Skills and Requirements

    • Requirements:

      • Bachelor's degree required in Business, Economics/Finance, Engineering, Statistics, Computer Science or related field. Masters a plus.
      • 4+ years of relevant experience in data analysis, reporting, modeling or similar work
      • 3+ years ecommerce experience (retail and/or apparel a plus)
      • 2+ years of relevant QA technical experience
      • Advanced Excel experience required including Pivot Tables, VLOOKUPs and Charting
      • Ability to write SQL and pull data for analysis
      • Experience with Google Analytics, Adobe Omniture or similar Web Analytics and attribution tools
      • Must be a hands-on team member and operate with a start-up mentality
      • Technical knowledge including html, tag management, basic front end code
      • Organized, detail oriented and the ability to transform concepts into actionable plans
      • Ability to effectively communicate with both business and technical teams
      • Strong written and oral communication skills required
      • Self-starter/self-motivated, capable of staying on track and completing tasks
      • Adapts easily to changing environments and demonstrates flexibility in juggling priorities
      • Proven understanding of application test cycles, best practices, tools, and techniques
      • Ability to work efficiently in a fast paced environment
      • Ability to prioritize work to adhere to project timelines
      • Positive attitude
      • Professionalism regarding time, costs and deadlines

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